good mornings


User Research, Affinity Mapping, Journey Mapping, Wireframes, Prototyping, Usability Testing, User Flows, UI Design


solo project


UX designer


two weeks

gm header screens.png

sometimes the roadblock is also the solution

There is a time for many words, and there is also time for sleep.


The CDC categorized insufficient sleep as a public health epidemic in January 2014. One 2014 study found that:

  • Over 50% of respondents reported feeling like they weren’t getting enough sleep 2 or more days per week.

  • 53.1% of respondents said they went to bed later than they wanted 2 or more day per week.


A quick search in Apple’s App Store turns up hundreds of apps dedicated to helping users get more and better sleep including big names like Calm, Headspace, and Sleep Cycle. But we’re still not getting enough sleep.

So what's missing?


Photo courtesy of Victoria Borodinova on pixabay

Conversations With Night Owls

I interviewed five users - all self-described night owls - to better understand their experience. My conversations and affinity mapping revealed surprisingly deep insights into my users’ sleep habits. It wasn’t a matter of getting off Facebook at the right time or avoiding blue light before bed.

The night owls' problem is deeply connected to feelings of shame.

I go to bed as late as 2 or 3 am.

I know I should go to bed sooner.

I can't get off my phone at night.

I shouldn't be doing this.

that they don’t realize they’re not alone.

big idea.png

Users are so ashamed of their secret habits

The Challenges of Adulting™

Interviews led me to a better picture of my user. Like many adults, Morgan is technically “grown up” but still struggles with Adulting™. She’s social and ambitious, she keeps herself busy, and she’s too distracted by her phone at night to go to sleep.

updated persona.png
Letter - 1.png